PPC means Pay-Per-Click advertising and this is an opportunity for your business to advertise when your potential customers type particular search words into places like Google. When someone clicks the advert you are charged and these can be targeted by keywords, geographical location, audiences and objectives.

It’s not just about trying to get more clicks. Often the best outcomes are derived from using keywords that are closely linked to relevant niche, specific geographic regions, tightly focused landing pages and defined conversion goals; ensuring that the people who click through are more likely to be real prospects.

There isn’t an exact price that will be appropriate for all organizations. It really depends, costs can fluctuate a lot between your business, competitors, search terms, etc. Most likely, your goal is to spend a budget that you are comfortable with and will grow it over time based on the price and value of the leads.

Traffic can occur as soon as the ad campaigns have been setup and launched but is doesn’t mean that the campaign has to be complete. There are certain months which can determine where searches, where the ad, location and which landing pages are working to the clients advantage then they can be adapted to spend money elsewhere with regards to which is more beneficial regarding leads for that enquiry.

A lot of the work actually begins once a campaign goes LIVE. There are checks for search terms; terms that are bringing in ‘bad’ traffic can be excluded. Locations can be made more specific. At any time it is possible to adjust bids, or budgets for items that are not doing well, with the aim being to drive clicks to be of a higher opportunity.

Yes. The real estate type of business, the market it targets, and the audience desired, will shape the campaigns themselves. For example, a PPC campaign for real estate agents intended to bring in seller leads for an individual agent will probably be nothing like the campaign designed to bring in numerous property-buying customers from a brokerage offering various services.

Definitely. Location targeting lets you make sure ads only show in parts of a city or even country where your business provides service. This might be a single city, specific neighborhoods or areas. This technique works best for businesses that limit themselves to a certain service area.

We need to track behavior and not just clicks. Conversion can be phone calls, form fills, Whatsapp queries, bookings, other lead actions etc based on setup. So you will know where the leads are coming from, and where you should put more money into.

Clicks and Impressions offer some basic information but don’t tell the whole story. Factors such as Cost Per Lead, Conversion Rate, Lead Quality, Key Search Terms, and what happens after a user lands on the page would be the primary areas to watch. A campaign that provides fewer quality leads may provide more value over one generating clicks for its own sake.

In many cases, yes. PPC will allow you to show up on key searches as your organic rankings are building up due to SEO. Combined, PPC can generate multiple traffic streams for increased visibility in the results rather than depending on just one.