Buffalo price points attract investors from well outside the region who are comparing it against other affordable markets and assessing rental returns from a distance. At the same time, local buyers are making entirely different decisions about neighborhoods, schools, winters and condition. Both audiences search heavily, and they share almost no vocabulary.

The city neighborhoods add their own structure. Elmwood Village, North Buffalo, Allentown and the surrounding suburbs each carry distinct reputations and price profiles, and buyers researching one of them have usually already excluded the others. That is an argument for depth rather than breadth in the content.